Diane Dye Hansen specializes in helping individuals and companies in transition (start up, expansion) or crisis discover opportunity and take action to create results. Her theory of Crappertunity, the moment where challenge, crisis, or failure flips and generates success, has been trademarked and is currently under development as a portion of her graduate studies at the University of Southern California. Diane’s career spans 20 years and has brought her experience in a wide variety of industries, including: health care, beauty, publishing, technology, advertising, hospitality, food and beverage, entertainment, and government. Highlights of her career include being a Senior Brand Manager at FUNimation Entertainment, overseeing the US home video and digital distribution of popular kids shows such as Dragonball Z, Yu-Gi-Oh!, and Degrassi: The Next Generation. Diane has worked with celebrities such as Kevin Smith, Gene Simmons, and Scott Thompson from Kids in the Hall to develop their ideas into actionable and profitable projects. She also worked with Konami Digital Entertainment, boosting the Yu-Gi-Oh! Trading Card Game to a global gaming phenomenon. You’ve seen her clients ideas propelled to the next level in all forms of media. She was the ghost writer for the Millionaire Maker, Loral Langemeier, who was featured in “The Secret” and had a hand in writing her Hay House Publishing best seller, “Yes! Energy.” Since starting What Works Coaching in July of 2009, her clients ideas have been propelled into the limelight. Katy Perry wore GlitzyLips lip foil during the 2012 Grammy Awards.

In 2013, Diane began her work with the Nevada Division of Public and Behavioral Health and slashed through red tape to form the Nevada Coalition for Safer Sex and the nation’s first sex education sex toy app NV Sex Safe for the Office of HIV/AIDS, which she spoke about in 2015 at the CDC’s National HIV Prevention Conference. She worked with statewide coalitions, community based organizations, counties, and local care providers to decrease stigma around HIV/AIDS, testing, and safer sex practices. Also in 2015, she worked directly with first lady of Nevada, Kathleen Sandoval to develop the Nevada Food Security Plan. In 2016, she finalized her three-year effort to create a social media policy for the Department of Health and Human Services, opening the door for DHS agencies to communicate on social media, busting through years of red tape.

Today, accessibility is the name of the game for Diane. Having seen behind the curtain of the big coaching industry, she wants to make high quality coaching and consulting easy to access. Today, she is the Chief Inspiration Officer of What Works Coaching, a coaching firm based in Carson City which provides powerful outside perspective to individuals and organizations. The company does this through its three divisions: recruitment/career services, business services, and creative services, each carrying the common mission of changing lives and businesses through the power of transforming challenges into success, ideas into profit.

Diane has 20 years of experience working with top corporations, growing businesses, motivated entrepreneurs, and individuals hungry for a fresh start. She holds a Bachelor’s in Business Administration and Marketing from Cal State San Bernardino. She is a candidate for a Master’s degree in Communication Management from the University of Southern California. Diane has a weekly column on CarsonNow.org, and was the founding editor-in-chief for Getaway Reno/Tahoe magazine. She has also contributed to Huffington Post, NCR Silver, and Business News Daily. She is a mentor in the Entrepreneurs Assembly and has a strategic alliance with Adams Hub for Innovation. She is proud to be your Exoteric Coach.