Aimee is a “jack of all trades” in the TV & video production: a producer, director and expert on the inner workings of the news media. Aimee owns and runs Concept2Cut Productions, Concept2Cut, a video production house specializing in making high-impact commercial ads and corporate videos.

Aimee is also a media coach, teaching clients how to get their message across on commercial shoots and news interviews. Aimee spent the first 12 years of her career on air as a TV news correspondent and anchor at WCBS-TV and WNBC-TV in New York City, KFMB-TV in San Diego and WMBD-TV in Illinois.

In 2007 Aimee entered the even more exciting world of production, where she found her true passion behind the scenes. Aimee grew up in New Jersey and got a Bachelor of Science from Northwestern University’s Medill School of Journalism. She lives in NJ with her husband and two children.

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